Ballettonet Fashion Launch – Spoil Your Feet

Another fashion party, and this time for my feet! Last night I was invited to the launch of online fashion shoe retailer, Ballettonet. It was such a lavish affair with a “Spoil Your Feet” theme and shoes to match! Ballettonet makes it their mission to deliver Italian made ballet flats with a conscious for your ever discerning shopper who wants to know where, how and what their fashion is made of. Their philosophy’s approach supports darling artisan shoemakers in Italy that are family-run businesses and have as many as 5 generations of family members making shoes for the like of high-end labels such as Missoni. Honestly, the moment I touched the buttery soft leather, I was impressed. I would have rubbed the ballet flats against my cheek if it wasn’t for the fact that they’re meant for you feet haha!

Considering that it’s made in Italy, it’s a pretty fantastic price-point. And, this is not your poo-poo “Made in Italy” labels that are stuck on the shoes in Italy once they’re pried from the little hands of children working in sweatshops overseas. These are genuinely made in Italy. Just something to help you sleep better at night, you know? Anyway, check out their brand spanking new website at www.ballettonet.co.

Happy snaps below for my curious friends. I’ll also post a video later from the party footage that I was able to take, so you can all be there with me (in spirit). Keep your eyes open for my next post!

Goodie bags to take home. Discount voucher for your first online purchase. Woo!

Instagram competition! #balletonetlaunch

There was a animated projection on the pillars with falling snowflakes!

Delectable Cupcakes from Buttercup Bakeshop.

These were my favourites made of that butter soft leather.

The soles are designed so you can fold them in half and put them in your purse. So clever!!!